Hotel Arctic
Our logo is an igloo
Cultural Relevance
Igloos have strong cultural significance in our country. They are traditional Inuit dwellings made of snow blocks or ice, historically used as winter shelters. The igloo in our logo honors this cultural heritage while signaling that we provide our guests with a temporary home.
Arctic Location
Our country is known for its Arctic landscape, icebergs, and snow-covered terrain. The igloo symbolizes this harsh yet stunning environment, thereby showcasing our hotel’s unique location.
Uniqueness and Exclusivity
The igloo logo sets our hotel apart from other accommodations worldwide, emphasizing to our guests that we offer an exclusive Arctic experience.
Logo and backgrounds
White on Red – Primary Logo
- White on Red – Primary Logo Utilize the white logo on a red background as the primary representation.
- Employ the white logo on a red background when incorporating it into image backgrounds or colored backgrounds.
- The red background surrounding the white logo ensures a consistently strong logo presence, regardless of the context.
- The logotype should be shown together with the brand mark at all times
Black on white – only B/W printing
Red on white
– SPECIAL OCCATIONS ONLY!
- FOR SPECIAL OCCASIONS ONLY! Avoid enclosing the logo within a white box against background images!
- Resort to this option only when there is a compelling reason not to use the white on red logo.
- The logotype should be shown together with the brand mark at all times
Sometimes – extra red space to the right for extra bleed
As the logo should always be placed to the right and always be placed to the edge, it will sometimes make sence to give some extra red space to the right to secure safes pace space around the log – if the cutting should be inaccurate.
See templates and other print products for examples.