Air Greenland
Our logo is an ice crystal

Arctic Identity
The ice crystal symbolizes the cold and icy climate of our country and its Arctic surroundings. It shows the unique nature of our home.

Symbol of Safety
The ice crystal symbolizes our commitment to safety and reliability in challenging weather conditions. The logo suggests that our airline has the expertise to navigate the Arctic climate.

Journeys and Destinations
The dots of the ice crystal may represent destinations, and the lines they create can be seen as departures and arrivals. That way, the logo represents what we do.

The airplane
The final, unique detail of Air Greenland’s logo is that when the letters are combined with the ice flower, they form the outline of an aircraft.

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Logo and backgrounds

White on Red – Primary Logo

  • White on Red – Primary Logo Utilize the white logo on a red background as the primary representation.
  • Employ the white logo on a red background when incorporating it into image backgrounds or colored backgrounds.
  • The red background surrounding the white logo ensures a consistently strong logo presence, regardless of the context.
  • The logotype should be shown together with the brand mark at all times

Black on white – only B/W printing

Red on white
– SPECIAL OCCATIONS ONLY!

  • FOR SPECIAL OCCASIONS ONLY! Avoid enclosing the logo within a white box against background images!
  • Resort to this option only when there is a compelling reason not to use the white on red logo.
  • The logotype should be shown together with the brand mark at all times

White on Red – compact version

  • This is the compact version of the logo.
    This variation is suitable for instances where placing the logo centrally is essential for balancing or when insufficient space is available on a medium for the standard logo.
  • Just like the larger version, it’s imperative to maintain the designated protection zone.
  • The ice flower must be included whenever the logotype is presented

White on Red – compact version

  • This is the compact version of the logo.
    This variation is suitable for instances where placing the logo centrally is essential for balancing or when insufficient space is available on a medium for the standard logo.
  • Just like the larger version, it’s imperative to maintain the designated protection zone.
  • The ice flower must be included whenever the logotype is presented

Red on White – compact version

  • This is the compact version of the logo.
    This variation is suitable for instances where placing the logo centrally is essential for balancing or when insufficient space is available on a medium for the standard logo.
  • Just like the larger version, it’s imperative to maintain the designated protection zone.
  • The ice flower must be included whenever the logotype is presented

Clearspace

Ensure the masterbrand signature stands out with prominence and visibility; avoid overcrowding it with text or other graphics. The minimum clear space, as presented on the opposite side, should be expanded whenever possible. The recommended location for this mark is either at the top right or bottom right of the application.