Maps are – naturally – a repeating part of Air Greenlands visual marketing. The maps have a strong visual identity and it is important to carry the same look across print, web, apps etc. Naturally the guides on color, logo and fonts apply to maps.
Please use maps only as they appear below.
Vectorfile (pdf) of the map.
Vectorfile (pdf) of the map.
Land: White
Water: Brand turquise (a slight gradient is allowed, but do not overdo it!)
Landmarks: Brand red
Route lines: Brand red, brand grey, norther blue
Where the map needs to be small, or have a simple visual appeal. An example is the backside of personal cards.
Below the map has been used turquise on white. This is NOT the preferred way to use the map, as it inverts the natural land/sea perception. Greenland is covered with white ice, and placed ind the blue sea.
However, visually the eye goes to the strong active turquise and highlights Greenland making the rest less important. Hence, there are goods arguments for the inverted use.
Be cautious and pay attention to the comprehension of the a map, if you change the natural colors (white ice on blue sea).
Vectorfile (pdf) of the globe.
