World of Greenland

Our logo is an iceberg

Arctic Landscape
Our country is known for its Arctic landscape, characterized by vast ice sheets, glaciers, and icebergs. The iceberg in our logo symbolizes the natural beauty of the place we call home.

Adventure and Exploration
Icebergs are often associated with adventure and exploration. By using an iceberg in our logo, we aim to create a sense of excitement and curiosity, appealing to travelers who seek off-the-beaten-track experiences in a pristine environment.

Climate and Sustainability
The iceberg also symbolizes the impact of climate change and the need for environmental sustainability. By using it in our logo, we want to show our commitment to responsible tourism, and to the preservation of our fragile ecosystem.

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Logo and backgrounds

White on red

  • Use the logo white on a red trapezium, whenever possible.
  • Use the logo white on red, when used on image backgrounds, colored backgrounds etc. The red defining background around the white logo secures a strong uniform logo-expression no matter what the surroundings.
  • The logotype should be shown together with the brand mark at all times

White on gray – only B/W printing

bg 70% black

Red on white
– SPECIAL OCCATIONS ONLY!

  • Do NOT box the logo in a white box on background imagery!
  • Use this only when you have at strong argument NOT to use the white on red logo.
  • The logotype should be shown together with the brand mark at all times

Clearspace

Ensure the masterbrand signature stands out with prominence and visibility; avoid overcrowding it with text or other graphics. The minimum clear space, as presented on the opposite side, should be expanded whenever possible. The recommended location for this mark is either at the top right or bottom right of the application.