Our brand colors

Air Greenland Group: Embracing the Spirit of Greenland
Air Greenland, as the flag carrier airline of this Arctic wonderland, embodies the essence of Greenland’s pristine landscapes and vibrant culture. Our identity is not just an airline; it’s a reflection of the soul of Greenland.

The Color of Our Identity: Red
At the heart of Arctic excoursions brand identity is the color red. Bold, passionate, and unmistakable, red is the dominant hue that defines our brand. It symbolizes our commitment to connecting Greenland to the world, bridging distances, and ensuring the well-being of its people. When you see the color red, you see Air Greenland.

The Essence of Greenland: Red, White, and Cool Calm Colors
While red is our hallmark, our brand palette extends to include white and cool, calm colors that evoke the serenity of ice and the depth of the sea. These colors pay homage to the natural wonders that surround us—the endless ice fields that stretch to the horizon and the icy depths of the Arctic waters. In the harmony of red, white, and cool calm colors, we find the essence of Greenland itself.

Primary colors

AIR GREENLAND RED

RGB: 196 – 18 – 47

HEX: #C4122F
(#931025)
(#7c0e1f)
(#6c0c1b)

CMYK: 0 – 100 – 80 – 20
(0 – 100 – 80 – 30)
(0 – 100 – 80 – 40)
(0 – 100 – 80 – 50)

PANTONE: Pantone 187 C / Pantone 187 U

The use of red

The brandcolor is naturally used to cover large sender areas, like backpages of print material and header areas in online productions. It is also typically used as both background color of highlight boxes.

Sometimes, it shows necessary to use the red in other tints to create a small contrast between two red areas. Never lighten so that it appears rose or pink! And only ever nudge the color, when the original tone is also present.

When more tints of reds are used, the larger area should always be Pantone 187!

When more Pantone-reds are needed next to one another, PLEASE USE Pantone 186 and Pantone 188 for secondary reds.

COOL GRAY 3

RGB: 200 – 210 – 210

HEX: #c8d2d2

CMYK: 10 – 7 – 10 – 9

PANTONE: Cool Gray – 3 C
(and 2C / 4C / 5C / 6C / 7C / 8C)

The use of grey

The grey colors and the off black are typically used for backgrounds – see below.

If you use the gray for illustrations on a lighter background, it depends on the background and situation, which strenght of grey will be right. Is the background white, off white or beige? How strong do you wish for the illustration to stand out? As a guide, please try NOT to make the contrast too hard. Aim for a feeling of structure.

HIGHLIGHT TURQUISE

RGB: 28 – 179 – 239

HEX: #1CB3EF
(#55c6f3)
(#8dd9f7)
(#c6ecfb)

CMYK: 90 – 5 – 0 – 0
(85-0-0-0)
(50-0-0-0)
(20-0-0-0)

PANTONE:
Pantone 2995 C / Pantone 2995 U

The use of turquise

The turquise is used for links and buttons and smaller highlight areas in online productions. It is also used as backgrounds on our maps.