Greenland Handling
A Clear and Professional Identity
Greenland Handling’s visual identity makes it easy for international airlines and partners to understand who we are, what we do and where we operate. The name is simple and internationally recognisable: Greenland defines where we operate, while Handling describes what we deliver.
The identity reflects safety, precision and operational readiness. It gives Greenland Handling a strong presence of its own while maintaining a clear connection to Air Greenland Group.
Logo and backgrounds
White on Red – Primary Logo
- White on Red – Primary Logo Utilize the white logo on a red background as the primary representation.
- Employ the white logo on a red background when incorporating it into image backgrounds or colored backgrounds.
- The red background surrounding the white logo ensures a consistently strong logo presence, regardless of the context.
- The logotype should be shown together with the brand mark at all times
Black on white – only B/W printing
Red on white
– SPECIAL OCCATIONS ONLY!
- FOR SPECIAL OCCASIONS ONLY! Avoid enclosing the logo within a white box against background images!
- Resort to this option only when there is a compelling reason not to use the white on red logo.
- The logotype should be shown together with the brand mark at all times
Clearspace
Ensure the masterbrand signature stands out with prominence and visibility; avoid overcrowding it with text or other graphics. The minimum clear space, as presented on the opposite side, should be expanded whenever possible. The recommended location for this mark is either at the top right or bottom right of the application.