World of Greenland

Our logo is an iceberg

Arctic Landscape
Our country is known for its Arctic landscape, characterized by vast ice sheets, glaciers, and icebergs. The iceberg in our logo symbolizes the natural beauty of the place we call home.

Adventure and Exploration
Icebergs are often associated with adventure and exploration. By using an iceberg in our logo, we aim to create a sense of excitement and curiosity, appealing to travelers who seek off-the-beaten-track experiences in a pristine environment.

Climate and Sustainability
The iceberg also symbolizes the impact of climate change and the need for environmental sustainability. By using it in our logo, we want to show our commitment to responsible tourism, and to the preservation of our fragile ecosystem.

Logo and backgrounds

White on Red – Primary Logo

  • White on Red – Primary Logo Utilize the white logo on a red background as the primary representation.
  • Employ the white logo on a red background when incorporating it into image backgrounds or colored backgrounds.
  • The red background surrounding the white logo ensures a consistently strong logo presence, regardless of the context.

Black on white – only B/W printing

Red on white
– SPECIAL OCCATIONS ONLY!

  • FOR SPECIAL OCCASIONS ONLY! Avoid enclosing the logo within a white box against background images!
  • Resort to this option only when there is a compelling reason not to use the white on red logo.

Air on 3 sides of the logo – the right side should stick to an edge

The logo should always be placed on the right side of a format. Either towards the top or towards the bottom of the page.

See templates and other print products for examples.

Sometimes – extra red space to the right for extra bleed

As the logo should always be placed to the right and always be placed to the edge, it will sometimes make sence to give some extra red space to the right to secure safes pace space around the log – if the cutting should be inaccurate.

See templates and other print products for examples.