Air Greenland Group
Our logo is the midnight sun
A Place Called Home
The midnight sun is a natural phenomenon experienced in the Arctic during the summer months. By using it as the group’s logo, we show where we live. We also reference our country’s flag, which is an illustration of the sun rising above the ice.
Connection to Nature and Environment
The midnight sun is a natural phenomenon tied to the Earth’s tilt and orbit around the sun. Thus, our logo signals the group’s commitment to a sustainable environment.
Unity and Diversity
This is the most abstract of all the logos. But the organic shape is meant to suggest unity and diversity among the companies within the group.
Logo and backgrounds
White on Red – Primary Logo
- White on Red – Primary Logo Utilize the white logo on a red background as the primary representation.
- Employ the white logo on a red background when incorporating it into image backgrounds or colored backgrounds.
- The red background surrounding the white logo ensures a consistently strong logo presence, regardless of the context.
Black on white – only B/W printing
Red on white
– SPECIAL OCCATIONS ONLY!
- FOR SPECIAL OCCASIONS ONLY! Avoid enclosing the logo within a white box against background images!
- Resort to this option only when there is a compelling reason not to use the white on red logo.
