Air Greenland Group
Our logo is the midnight sun

A Place Called Home
The midnight sun is a natural phenomenon experienced in the Arctic during the summer months. By using it as the group’s logo, we show where we live. We also reference our country’s flag, which is an illustration of the sun rising above the ice.

Connection to Nature and Environment
The midnight sun is a natural phenomenon tied to the Earth’s tilt and orbit around the sun. Thus, our logo signals the group’s commitment to a sustainable environment.

Unity and Diversity
This is the most abstract of all the logos. But the organic shape is meant to suggest unity and diversity among the companies within the group.

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Logo and backgrounds

White on Red – Primary Logo

  • White on Red – Primary Logo Utilize the white logo on a red background as the primary representation.
  • Employ the white logo on a red background when incorporating it into image backgrounds or colored backgrounds.
  • The red background surrounding the white logo ensures a consistently strong logo presence, regardless of the context.
  • The logotype should be shown together with the brand mark at all times.

Black on white – only B/W printing

Red on white
– SPECIAL OCCATIONS ONLY!

  • FOR SPECIAL OCCASIONS ONLY! Avoid enclosing the logo within a white box against background images!
  • Resort to this option only when there is a compelling reason not to use the white on red logo.
  • The logotype should be shown together with the brand mark at all times

Clearspace

Ensure the masterbrand signature stands out with prominence and visibility; avoid overcrowding it with text or other graphics. The minimum clear space, as presented on the opposite side, should be expanded whenever possible. The recommended location for this mark is either at the top right or bottom right of the application.

Air Greenland Group

 

From the isolated settlements to the shops downtown, we know our country. From the ancient myths to the latest rock bands, we know our culture. From the northern lights to the midnight sun, we know our nature. From the fjords to the inland ice, we know our landscape. From aluu to takuss, we speak our language. In short, nobody knows Greenland better than we do.

 

Air Greenland Group is the alliance of the partners Air Greenland, Greenland Travel, Hotel Arctic, World of Greenland and Arctic Excursions. Together, we provide air travel, accommodation, and travel experiences. We work to be the natural first choice for both residents and tourists.

 

The reason we want to be first goes beyond business and profit. This is our home. It’s where our ancestors lived, and it’s where we raise our children. We want to make sure that there are jobs, that our nature lives on, and that we can be a proud nation with a bright future.

 

For this to happen, sustainability must be a part of everything we do. Climate change is a global challenge, but the consequences are particularly felt in our part of the world. Nowhere is the impact more visible than in the Arctic. But if anyone knows how to live in harmony with nature, as part of nature, it is us. Our people have adapted to survival and modern times generation after generation. Now we must do the same. Through innovative technology and long-term planning, we must protect the environment as we welcome people to our home.

 

 We are 100 percent owned by the people of Greenland, and we want to contribute to the development of our country. Together, we work to lift Greenland.